| Music video symbolizes an extension of
twentieth-century cultural attitudes, of the impulses at the heart of what
we think of as twentieth-century art (or modern art)
Modern art and culture have been out remaking,
circumventing - or destroying - established traditions and conventions
of narrative logic and pictorial representation.
Music video emphasis on image and montage
over narrative and character is the assimilation of this modern tradition
Music video is a popular medium, not a
esotoric one. It has brought avant-garde attitudes and techniques into
the mainstream.
page 100 in Shore, Mikael (1985) The Rolling
stone book of Rockvideo
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