Scholar Andrew Goodwin (1992: 3) lists these theoretical conclusions as the basis for understanding music videos: 
 

Cinematic genre 

• Holdstein, D (1984) "Music Video: Message and structures" Jump Cut, No 29

• Mercer, K (1986) "Monster metaphors: Notes on Michael Jackssons Thriller." Screen, Vol 27, No 1

• Aufderheide, P (1986) Music videos: The look of the sound" in T Gitlin (ed.) Watching Television.  New York: Pantheon

• Fry, V & Fry, D (1986) "MTV: 24 hour commercial," Journal of Communications Inquiry, Vol 10, No 1

• Fiske, J (1984) "MTV: Videoclippings", Australian Journal of Culture studies, Vol 2, No 1

• Walker, J  (1987) Crossovers: Art info Pop/Pop into Art,  London: Comedia/Methuen

• Gehr, R  (1983) "The MTV Aestic" Film Comment, Vol 19, No 4

• Kinder, M (1984) "Music video and the spectator: Television, ideology and dream" in H Newcomb (ed), Television: The Critical View (4th ed), Oxford: Oxford University Press

• Fiske, J (1986) "MTV: Poststructural post modern", Journal of Communcations Inquiry, Vol 10, No 1

• Kaplan, E A (1987), Rocking around the Clock: Music Television, Postmodern and Consumer Culture.  London: Methuen

• Tezlaff, D (1986) "MTV and the politics of postmodern pop",  Journal of Communication Inquiry, Vol 10, No 1

• Wollen, P (1986) "Ways of thinking about music video (and postmodernism)" Critical Quarterly, Vol 28, Nos 1-2

• Bloom, A (1987) The Closing of the American Mind: How Higher Education Has Failed Democracy abd Imporverished the Souls of Today's Students, New York: Simon & Schuster

• Lorch,  (1988) "Metaphor, metaphysics and MTV" Journal of Popular Culture, Vol 22, No 3

• Lewis,L (1987) "Consumer girl culture: How music video appeals to women" ONETHWOTHREEFOUR: A Rock'n  'Roll Quarterly, No 7, (Spring)

• Lewis, L (1987) "Female adress in music video" Journal of Communication Inquiry, Vol 10, No 2

• Lewis, L (1990) Gender Politics and MTV: Voicing the Difference Philadelphia: Temple University Press

• Powers, R  (1991) "Making the jump from MTV to the retail shelves" New York Times, April 21

• Marcus, G (1987) "MTV-DOA-RIP", Artform  (January) 

*  Goodwin, Andrew (1992) Dancing in the Distraction Factory. Music Televison and Popular Culture. Minneapolis: University of Minnesota Press. 

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